Bamboo Brands is an expert in the area of in-store assessments in Europe. We can carry out both qualitative and quantitative tests in most European countries. In the Netherlands alone we’re able to perform testing in around 150 supermarkets. We also have good coverage in many other European countries, and we’re continuing to expand. The countries in which we currently operate include the Netherlands, Belgium, Germany, France, Spain, Poland, Italy, Ireland, England and Scandinavia.
We can substantiate the success rate of an innovation with empirical research and can even guarantee it. It becomes clear at an early point in the process whether it’s wise to continue with an innovation, or whether it’s better to focus on other innovations that are more likely to succeed.
The most important advantages of in-store market assessments:
Qualitative research looks at whether a concept product is headed in the right direction. By carrying out interviews near the relevant shelf on the shop floor, we can effectively interpret customer behaviour and translate our findings into concrete improvements. We also test the hypotheses that were drawn up for the research. The whole process takes around two and a half weeks, from the very start of the project to the final presentation of the research. This depends on the number of hypotheses and the number of shops.
Feel free to contact us. We’re available on Monday to Friday, from 9.00 am to 5.00 pm, on +31 (0)73 208 0009 and email@example.com. If you have a query, you can also contact us through the contact form below. We will generally get back to you on the same working day.