Looking to optimise the ROI for FMCG innovations?
We can help!

In-store market assessments

Bamboo Brands is the FMCG in-store market assessor specialist in Europa.

Bamboo Brands is an expert in the area of in-store assessments in Europe. We can carry out both qualitative and quantitative tests in most European countries. In the Netherlands alone we’re able to perform testing in around 150 supermarkets. We also have good coverage in many other European countries, and we’re continuing to expand. The countries in which we currently operate include the Netherlands, Belgium, Germany, France, Spain, Poland, Italy, Ireland, England and Scandinavia.

We can substantiate the success rate of an innovation with empirical research and can even guarantee it. It becomes clear at an early point in the process whether it’s wise to continue with an innovation, or whether it’s better to focus on other innovations that are more likely to succeed.

The most important advantages of in-store market assessments:


It becomes clear early on in the process which innovations will succeed and which won’t.


The innovation process becomes more sustainable. No more obsoletes, since unsuccessful innovations will not be put on the market.


Working on leading brand innovations is enjoyable again! After all, any innovations put on the market will achieve your objectives and ensure brand growth.

You can choose between qualitative and quantitative research depending on the product and the phase in the innovation process. We’re happy to guide you in making the best choice. If you’d like to know more, please contact us below.

European retailers where, as Bamboo Brands, we have executed our in-store market assets:


Bamboo Brands is active in the following EU countries:



Feel free to contact us. We’re available on Monday to Friday, from 9.00 am to 5.00 pm, on +31 (0)73 208 0009 and info@bamboobrands.nl. If you have a query, you can also contact us through the contact form below. We will generally get back to you on the same working day.