Looking to optimise the ROI for FMCG innovations?
We make it possible!

We all know this: innovations take a lot of time, and as many as 80% are doomed to failure. Naturally, this is extremely frustrating! How great would it be if you only had to concentrate on innovations that you knew would be a success? Bamboo Brands can help you with this. We carry out in-store market assessments throughout Europe to investigate consumer behaviour on the shop floor. This provides you with solid assumptions on which to base your business case. In fact, we even provide guarantees!

Our approach:


Establishes at an early stage which innovations will succeed and which won’t.


Ensures a more sustainable innovation process. No more obsoletes, since unsuccessful innovations will not be put on the market.


Puts the enjoyment back into working on leading brand innovations! After all, any innovations put on the market will achieve your objectives and ensure brand growth.

Have we inspired you? Feel free to contact us for more information. Our in-store assessments are tailored to suit your needs and differentiate between quantitative and qualitative research approaches. We’d be happy to personally explain how our unique services can help you.

Bamboo Brands is an expert in in-store market assessments in Europe, and we also have a network of franchise entrepreneurs throughout the continent. We also have our own in-house logistics (for dry groceries, chilled and even frozen products).


Carine van der Staaij – Marketing & Innovation Manager Friesland Campina

“Bamboo Brands helped us with the qualitative testing of some of our product innovations. This has brought us many new insights into packaging, product and shelf space. We are currently processing these points in order to be able to start a quantitative study soon; where we hope to be able to build a good business case with the results. We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive. You can see that the team is on top of it, and that gives us peace of mind.  ”

Audrey Jackson-Pownall – Marketing Manager Friesland Campina

“We appointed Bamboo brands to design and manage an instore test for our French business in Sept/Oct 2020. The objectives of this test were to validate the potential of our new concept/new brand in ‘real life’, place in store, place on shelf, price points and concept positioning. Bamboo did a great job in managing a complex project, were very flexible & did adapt to many changes & challenges that came our way and we could successfully run the test & get many valuable learnings. I can also praise their commitment, positive mindset & problem solving capabilities; It felt like we were one team during that time. The instore test results proved to be a key asset to sell our story to the retailer and get listings afterwards.”

Kristel Peters – Brand Manager Stegeman     

“In order to optimize our current product packaging and to better match the needs of the customer, Bamboo Brands carried out a packaging study for us. We are satisfied with the insights from the research and appreciated the short lines of communication and the pleasant contact during the collaboration. They did what we agreed and even that little bit more. ”

Richard Duplock – International Marketing & Innovation Manager Friesland Campina

“We appointed Bamboo Brands to assess an opportunity for CHOCOMEL in one of our retail partners. The team at Bamboo took the project from concept stage, managed extensive in-store testing and delivered the project evaluation and recommendations. The approach used by Bamboo Brands allowed us to test and validate using real-life live data – instead of a more theoretical claimed shopper study. Theo and the team were able to overcome significant challenges posed by COVID-19 and safeguarded the continuity of the project – testament to their retailer relationships. Thanks to the efforts by Bamboo, we are able to use the real-life test data and now move into implementation and scale-up.”